A collection of superhero toys and figures including Batman, Spider-Man, Wolverine, the Thing, Hellboy and the Joker
A collection of superhero toys and figures including Batman, Spider-Man, Wolverine, the Thing, Hellboy and the Joker

Why We Love Superheroes

We are each the heroes of our own lives, but from others’ perspective, we’re merely extras. At best sidekicks, or significant supporting players. Who among us hasn’t wished, at one point or several, that others could see us, the idealised us, as we see ourselves? That we would be regarded as the heroes of others’ lives as well?

Of course, the world is full of heroes, of one sort or another: cops, docs and fire-fighters; single parents who work two jobs to provide for their kids; research scientists who labour in obscurity to cure cancer and the like; social trailblazers who challenge barriers of race, class and gender. But we’re not really talking about them.

The heroes we have in mind err on the super side. Those we’d turn to, if only they existed, to overcome the sort of insurmountable stuff we toast to at Christmas: the end of war, poverty, crime… All the big stuff. Beyond that, who would save us if aliens invaded? Or Godzilla struck?

The respectable elder statesman of Marvel superheroes, Captain America was created by a couple of Jewish lads, Joe Simon and Jack Kirby, back in 1941 before the U.S. joined the war effort for real. Cap didn’t wait for orders to do what was right. He didn’t sit on his hands until the Japanese invasion of Pearl Harbour forced the issue. He fought the good fight, leading by example and, better late than never, eventually America followed his lead.

Superheroes inspire. We can’t fly or see through walls like Superman, but we can emulate his goodness and honesty. We can’t climb a building or swing on a web like Spider-Man, but we can still do selfless good deeds. Captain America can defeat an entire army single-handed. We can’t. But we can share his passion for duty. And though we have neither the means nor neuroses to dress like a winged rodent and strike terror in the hearts of criminals, we can, much like Batman, endeavour to improve ourselves, physically and mentally, to be the best we can possibly be. And perhaps even correct the odd injustice along the way.

“Superheroes,” says Professor James Kakalios, Hollywood science consultant and teacher, “place an emphasis on being smart. On knowing things and creative problem solving. Being intelligent is a good thing, and when you read comicbooks, you believe you can make a difference too. That you can make a better world. Together with a variety of moral lessons, they give young minds a lot of guidance. Just as long as you don’t follow them for fashion tips!”

Spandex aside, super types make excellent role models. But there’s more to their appeal than that. Also they speak to our need for justice. To see good prevail. Because all too often in the real world, evil survives, even thrives, in forms as diverse as untouchable drug lords, despotic world leaders, crooked politicians and dodgy bankers. It’s frustrating, seeing the chaos they wreak upon the world. Feeling there’s nothing we can do about it.

At least in fiction, superheroes get the job done. At least in the comics, we take the power back. Because Iron Man doesn’t respect political boundaries. Green Lantern isn’t intimidated by expensive lawyers. And the Punisher’s not afraid to get good and medieval on the ass of organised crime.

Though their powers, abilities and general circumstances are, for the most part, entirely fanciful, superheroes remain relatable. As with all heroes in fiction, they’re on a journey, and every journey has a beginning. An origin. At the start, many are much like us. A little smarter, maybe, with a stronger desire to make a difference, but still basically us. Then they’re bathed in gamma rays or doused in lightning-infused chemicals, and hey presto, out pops the Flash or the Hulk. Incredible! But inside, they’re still like us. And we can relate. We’re all on a journey.

Beyond the relatable, superheroes are the kings and queens of wish fulfilment. As we thrill to their adventures, we see through their eyes, step into their boots, and suddenly we’re faster than a speeding bullet, more powerful than a locomotive and confidently able to leap tall buildings in a single bound. What a rush!

On a more basic, less psycho-babbly level, superhero stories are fun. So fun! Big and bright and colourful, fast, furious and noisy, crazy, exciting and just about the best escape from real life that you can achieve without narcotics and intoxicants. A natural high!

Perhaps a good place for us to start living our best superhero life would be to take stock of our own special powers, then consider how to use them for good. For example, if you made it to the end of this blog, your powers are curiosity and patience. If you're shopping on this site, your powers are nostalgia and good taste. One of my great powers, meanwhile, is abruptly changing the subject. Like, have you seen our new Batman '66 premium pin set yet? It'll make your heart go POW, BAM, BONK and KLONK! My secondary power is abruptly ending blogs.

Author: Marshall Julius